
WHO AM I?
Hiya! I’m Lucy, I’m the author of three books and cofounder of three children with a 20+ year career for some of London’s top creative agencies and startups.
Since 2014, I’ve been running my own PR & branding agency before having a midlife relocation and career pivot to run Hype Yourself from rural France. When not helping self-employed folk to get seen and get paid, I’m learning French or walking my bonkers Cockapoo in a Provencal forest.
I’ve taught for places such as the Shell StartUp accelerator, Bayes Business School, The Design Museum and Hatch Enterprise. I won the Enterprise Nation PR Advisor of the Year 2025, been featured in The Dots 100.
You might know me as the entrepreneur who refused to quit (hello Forbes feature) or that person who lost their entire publication.
"My mission is to help bring big agency thinking to small businesses"
HOW CAN YOU WORK WITH ME?
BRAND PARTNERSHIPS
From creative collaborations to provide resources to my self-employed community of 13,000+, bespoke creative content on my social media channels, ambassador and affiliate programmes. Get in touch for my media toolkit and rates.
CONTACT LUCY


WORKSHOPS AND TEACHING
If you want some high energy and flair come and invite me to create bespoke workshops and training for online courses, accelerators, education programmes and more. Topics include: How to grow a paid newsletter, Using personal stories to get press, PR roadmap for beginners, Unfiltered - why are we scared to show up and be visible, Ways to make an income in modern Worklife
CONTACT LUCY


Keynote speaker and panellist
Looking for an author, creative entrepreneur and midlife relocationer doing things differently? Forget the boring chat and repetitive soundbites. I’ll show up and give you a giggle and takeaways.
CONTACT LUCY


Podcast
My favourite medium for PR. Current topics are how to grow a newsletter membership, how to make income from your expertise, midlife relocation.
Listen to some of my previous podcast appearances:
