For the self-employed who want to get seen and get paid.

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Lucy Werner

The Hype Monthly Edit - December

A monthly round-up from the best of The Hype and a bunch of new ways to help you Get Seen & Get Paid.
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Lucy Werner

Things I'm thinking about for 2026

I’ve spent most of this year giving you live classes, prompts, directories and essays to help you hype yourself. But I don’t think that right now you need more to do....
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Lucy Werner

Manifesto for hyping in 2026

Manifesto for hyping in 2026: A reminder of some of my favourite catchphrases and lessons I’ve learned the hard way.
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Lucy Werner

📹 REPLAY: PR Goals for 2026

In this short micro-class, we’ll take a simple look back at your 2025 PR efforts and set a few visibility goals for 2026. Light reflection to help you move into the new year with focus. Followed by a Q&A with paid readers.
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Lucy Werner

TOP 11 BOOKS FOR CREATIVES & SELF-EMPLOYED FOLK

Discover the 11 best books for creatives, freelancers and small business owners. From branding and PR to productivity, wellness and communication.
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Lucy Werner

🚀 DECEMBER OPPORTUNITIES DIRECTORY

25 PR, writing, speaking, podcast + visibility opportunities for freelancers, creatives and small business owners.
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Lucy Werner

💰Hype Notes #004: Does your audience know what you are selling?

A clarity check-in for creatives, freelancers and small business owners
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Lucy Werner

Want to be featured 🎄? And some dates for your diary 📅

Submissions needed for Christmas Gift Guides / Listicles and dates for your diary 2026.
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Lucy Werner

Why I share outrageous goals in public

A couple of weeks ago a friend sent me a voice note asking me why I was sharing my goal of 1,000 paid readers. This is why I set myself up publicly like that, and how it helps me hype myself.
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Lucy Werner

The Secret Colour-Coding System I Use to Hype Myself

Today, I wanted to talk about how we came up with the colour palette and why I use visual buckets to hype myself.
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Newsletter Lucy Werner

🗞️ The Hype Monthly Edit — November

A monthly round-up from the best of The Hype and a bunch of new ways to help you Get Seen & Get Paid.
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Lucy Werner

🤖 Hype Notes #003: How to Be the Name ChatGPT Mentions Next

This week is about a new kind of visibility: 👉 Not just how people find you, but how AI finds you.
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Membership. Retreats. Books.

📚Borrow my non-fiction book launch blueprint

Want some DIY self-promotion hand-holding to help launch your next book? Here is my checklist.
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