Hiya! I’m Lucy from Hype Yourself. I’m rebuilding my archive after this happened. Join to receive A weekly email cheerleading the self-employed in work and life. Creative ways to promote your work. Alternative income for experts. Slightly above average living.
GET PERSONAL:
What is unique to your personality? What can you talk about that isn’t just your business? This could be interesting hobbies, family life or your living circumstances.
If you are new here (Welcome!) As a little Summer gift, I wanted to do a quick exercise for everyone.
Stay with me.
Don’t mistake being personal or what I call showing a bit of ankle for having to overshare your private life.
It is about helping us distinguish you from others who talk, write, or sell a similar product or service.
I want to help you hype yourself up so that you can increase your connection with your audience and become memorable.
But also because when we lean into being true to ourselves, we create our best work and live our best lives.
I know that if I’m feeling out of sorts with my life, I find it harder to create, come up with better solutions for my clients and show up for my family.
Being fully aligned with who I am and what I do with work means one hand washes the other.
Now then…
📖I want you to think like a magazine; for this week, what would be your equivalent of the horoscope, recipe, Sudoku and gardening pages at the back?
Specifically, what other topics of interest do you like talking about?
What could you talk about with zero preparation?
This is an excellent exercise if you struggle with promotional content and selling. Why not try instead to share stories around your favourite topics but include a call to action about your product or service at the bottom?
Let’s play a game.
Can you list five things you can discuss that are unrelated to your work?
I’ll go first:
My Top 5 topics I could talk about without any preparation:
- Moving from east London to rural France / midlife relocation
- Drag Race
- Studio Ghibli
- Congenital heart defects
- Snacks
Over to you, tell me your top 5 topics in the comments.
BONUS HYPE points awarded if you share your top 5 with a restack 🌟 📣
P.S. The transfer caused me to lose 30 paid subscribers. Now more than ever, if my work helps you, I could use the support and would love it if you would consider an upgrade.
New to me and my writing?
- Join 12,500+ subscribers on my Substack Hype Yourself
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- Keep up to date with the best of my archive here
Lucy Werner
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