Lucy Werner

What the most sampled drumbeat in music can teach us about self-promotion. This week: a template to help you ask for the opportunities you want and remix that ask in different places.

How to pitch a story to a journalist: what to include, how to tailor your angle and why a press release isn’t always enough. A practical checklist with examples to help you get press coverage for your business.

Hiya 🌊, It's finally light trouser weather in the South of France, the dog walks are beginning ever so slightly to be crispy underfoot as the leaves start to brown. I'm back from hosting my third creative writing retreat and marinating on how we use words and

The question “What do you do?” used to be so easy to answer. Somewhere between moving countries, changing how I work and building Hype Yourself, it got complicated. A personal essay about confidence, self-promotion and backing the work you actually want to do.

When I left PR agency land to set up my own thing, my only plan was to replace my salary within three months or get a job. I started with client work. Then, while trying to raise my profile for my first book, I started hosting workshops, speaking at events,

I took How to Make a Living From Your Ideas to Happy Startups Summer Camp. Here’s the mini-zine and four exercises to help you make money from your expertise and ideas.

How do you promote yourself when you don't feel confident? Start by saying what you want out loud. You can't be connected to an opportunity nobody knows you're looking for.

You don't need more products and services. You need enough space to properly hype the ones you have. Here’s how I plan my year to do exactly that.

Got something to hype? Or something you’re seeking? Come and share what you’re working on, launching or looking for and see who you could help, collaborate with or connect to in the community.

What 49 days without social media is teaching me about visibility, making a living from your ideas, and riding out the inevitable summer wobble. Plus, fresh opportunities to get yourself out there.

Nearly halfway through my 100-day social media sabbatical, I thought I'd be experimenting with a tonne of new ways to promote my business. Instead, something quite different has happened.