Lucy Werner

From May 12th-May 16th 2026, small business champions Lex Roman and Lucy Werner are hosting a five-day experiment to bring their audiences together in backing independent voices.

Borrow my zine template and get some inspiration about bringing your hype to life.

Live Class Replay: How to pitch to journalists with guest Ellen Scott. Pitching do's and don'ts for press and why pitching for 'series' is a great way to secure press coverage.

Notes from the messy middle of my own hype journey.

About that time I made a vegan fish & chip shop go viral on TV stations...

When you feel like it the least, is probably when you need to promote that thing the most. Your invitation to come and spend time with me in France.

How to be a great podcast guest with Steve Folland

A list of brand, creator, writing, podcast and newsletter opportunities for self-employed, small businesses and freelancers.

Today, I want to talk about the lesser-spotted pitch “fails.” And why, just because a pitch doesn’t land, doesn’t mean you should bin it.

PR tips, inspiration and opportunities for self-employed folks.