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“THIS IS SIMPLY GENIUS. A PRACTICAL, EASY-TO-READ GUIDE TO GETTING COVERAGE FOR YOUR SMALL BUSINESS.”
Bex Burn-Callander, former entreprise editor, The Telegraph
Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.
Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion.
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“EVERYTHING YOU NEED WITHOUT THE $ MILLION PRICE TAG ATTACHED”
Jeff Taylor, Founder, and Editor in Chief, Courier Magazine
Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online.
Build a brand that stands out and that connects with the people you want to reach.
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Introduction to PR Strategy for Personal Brands
Domestika CourseDiscover the fundamentals of public relations for personal branding and use them to create an action plan that promotes your services and drives sales
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