The Hype is my newsletter community for self-employed people who are brilliant at what they do but hate talking about their work.
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"I will not stop banging on about Lucy Werner and her Hype Yourself Community.. …it's the only newsletter I read EVERY TIME without fail."
Sophie Cross | Founder, Freelancer Magazine
Author. Hypewoman. Recovering Agency Owner.
A few years ago, I moved from London to the South of France, closed my PR agency, and became a co-founder of three children. At the same time, I was building a new chapter of my work as a writer, teacher, and full-time newsletter human.
Then, just to keep things interesting, Substack deleted my publication. Two years of posts. Gone. A proper casual nightmare.
And so I did what so many self-employed people are doing, too.
I started again.
Embracing the general chaos of trying to build something meaningful while life keeps on life-ing.
The Hype is where I share practical PR strategy, honest stories, pitch opportunities, and my real-time reality of rebuilding a creative business from rural France, with three children, learning a new language, and zero interest in becoming a full-time influencer.
Join me on the journey
Join the Hype
Weekly hype prompts, one practical nudge to get your work out there.
Live classes and Q&As (with me or one of my favourite geeks).
Pitch opportunity directories.
Replays, archives, and real examples to borrow from.
A clever, generous community hyping each other and accountability.
Upgrade to Paid
A list of brand, creator, writing, podcast and newsletter opportunities for self-employed, small businesses and freelancers.
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If you need to make sales focusing on press is not the wisest move. Authority and reputation, yes. Immediate sales, rarely.
Read More
Replay of the pitching live class.
Read MoreLook. After losing my Substack, I did think about renaming this whole thing. Because hype can sound a bit… well… like hype.
But that's never what I've meant by it. To me, "hype yourself" is about finding the creativity and confidence to talk about your work in a way that opens doors. And ask for the work you actually want.
This isn't about vanity metrics or one-off wins.
You don't have to sell your soul or lose your magic. You don't have to wince or be cringe.
You can just be clearer, braver, and more like you. I'll show you how.
Paid media features
Brand partnerships
Better bios, better introductions
Writing a guest article
Podcast invitations
Getting booked to speak
"Lucy seriously knows her sh*t. Her newsletter is jam packed full of practical tips and support. If you're looking to get seen as a freelancer — you need Lucy in your life."
Frankie Tortora | Founder, Doing It For The Kids
"Every small business owner needs Lucy in their corner. Thanks to Lucy's advice in Hype Yourself I've featured in multiple online and print publications"
Kendall Marie Platt | Horticultural Therapist & The Seed Membership Founder
Be more visible. I share everything I know about getting seen and paid from 20+ years in PR — and from rebuilding my own work and life in public.
Ok, my advice – sign up free to The Hype. And when you've got more clarity on your work – upgrade to paid and get the next level of expertise, templates and classes to get your work out there.
Well, no. This is not a silver bullet for sales. The Hype is perfect for you if you want to have a go, build momentum, get accountability and feel confident about getting your work out there in ways that feel good for you.
Technically, you could but why would you? When I worked 1:1 with PR clients, it was always for a 3-6 month minimum – there really is only so much you can do in a month, even for PR pros with 20+ years experience like me! And that's why I'm always encouraging people to come on board for a year to get the most out of their subscription – some readers have been with me for longer!
Love that you've asked and love it even more that you want to do this for someone else.
You can absolutely gift someone an annual subscription – drop me a note to get it sorted.
