About The Hype newsletter community
You might know me as the entrepreneur who refused to quit (hello, Forbes feature), or as the person who lost their entire publication on Substack and had to rebuild.
Either way — welcome.
If you’re brand new here
A big welcome to Hype Yourself. We’re a community of hundreds of self-employed people focused on building our profiles so we can get seen and get paid, on our own terms.
I’m Lucy Werner — writer, strategist, and long-time advocate for the self-employed. My mission is simple: bring big-agency thinking to small businesses.
- stepping away from corporate life
- juggling multiple side hustles
- pivoting towards work that actually feels like you
…come and sit with us.
Why The Hype community?
Hype isn’t about jazz hands or shouting from rooftops. It’s about finding the quiet confidence to talk about your work.
- a tailored email pitch
- guest writing for aligned publications
- ideas that arrive mid-walk, not mid-scroll
I’ve lived this shift myself — from agency life in London to becoming a writer in rural Provence.
What makes this community different?
- no gatekeeping
- practical tools
- people who genuinely want to see each other win
Membership tiers
Free
Occasional free essays and newsletter issues.
Paid
- monthly live calls
- curated opportunity directories
- priority access to workshops