Hiya 🌊,
It's finally light trouser weather in the South of France, the dog walks are beginning ever so slightly to be crispy underfoot as the leaves start to brown.
I'm back from hosting my third creative writing retreat and marinating on how we use words and storytelling to connect.
On a PR one-to-one call this week, I was advising MJ, an oncologist who is also a luxury travel agent.
She mentioned some of the thoughtful tips that people thanked her for at the end of a trip. They were ingenious. And bespoke to what she does in her business.
They were small thoughtful touches that made a big difference to the experience.
I reminded her to mirror this language back when she is talking about what she does.
The words people use to describe your work can help you explain it to the next person.
It was an exercise that Dominique from The Werks did with me when we were doing tweakments on my website.
She looked at the testimonials and recommendations and pulled out the key words of how paid readers described me so that the website language reflected that.
It is actually baked in to me to collect words. But I'll admit even I can do with refreshing what is being said from time to time. Here are some of the ways I gather words to help me hype myself.
