One of the things I've enjoyed about my social media sabbatical is not getting distracted by how others are doing it.
Remember that time when videos first came out and people were pointing at text boxes on screen.
The best way to hype yourself is to do it your way. That means finding a way that feels good to you. Social media is one way. It's not the only way. It's not obligatory.
And some of those ways are going to be dictated by who you are personally.
Today I want to get you marinading on the following:
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GET PERSONAL:
What is unique to your personality? What can you talk about that isn’t just your business? This could be interesting hobbies, family life or your living circumstances.
Stay with me.
Don’t mistake being personal or showing a bit of ankle for having to overshare your private life.
It is about helping us distinguish you from others who talk, write, or sell asimilar product or service.
I want to help you hype yourself so that you can increase your connection with your audience and get remembered.
I encourage you to think like a magazine; for this week, what would be your equivalent of the horoscope, recipe, Sudoku and gardening pages at the back?
Specifically, what topics outside of your work do you do?
If you struggle with promotional content, try not selling for a bit and instead share connecting stories.
Let’s play a game.
I call you up to talk about a topic of your choice for 30 minutes. Zero preparation. Tell me in the comments five things you can discuss that are unrelated to your work.
