Hiya! I’m Lucy from Hype Yourself. I’m rebuilding my archive after this happened. Join to receive a weekly email to help you Get Seen & Get Paid.
Hiya hypers,
As part of rebuilding the archive, I invited back as she was one of our most popular classes before my publication was wiped.
You can find her on LinkedIn and Instagram. I highly recommend grabbing early bird tickets now for SoFest 2026 (you might see me there 😉).
If you are looking for a way to grow your audience or income, workshops are a great option.
- Free workshops can be an opportunity to bring people into your world
- Host workshops for your own community as a paid income stream
- Collaborating with brands or corporates for high-fee paying workshops
I first started teaching workshops for free whilst I wanted to get my feet under the table.
Five years later, I get invited to host workshops with brands, universities, business accelerators and other communities. It is an unbeatable way for me to connect with audiences.
But the most underrated thing about sharing your expertise? Learning how to teach a great workshop.
🎥 Watch the replay below to find out:
- The real difference between a workshop and a webinar
- Why less is more when designing
- The importance of connection before content (and why breakout rooms in the first five minutes matter)
- How to brief, do and debrief activities properly (and the questions not to ask)
- Accessibility tips: from captions to meeting invites that set expectations
✍️ Useful Takeaways:
- Workshops ≠ Webinars
A workshop is interactive, conversational, transformational. A webinar is transmission. Don’t confuse the two in your promo. - Design on paper first
Kirsty swears by Post-its, flip charts, and big pads. It breaks screen fatigue and helps you avoid cramming too much content. - Connection before content
Even a 2-minute pair breakout sets the tone. People feel safer and more engaged when they’ve had a human moment first. - Briefing is everything
Every exercise needs three parts: briefing, doing, debrief. Don’t skip the debrief — it’s where learning sticks. - Less is more
Overloading participants doesn’t show value, it causes overwhelm. Focus on 2–3 objectives max in 90 minutes. - Accessibility isn’t an afterthought
Ask participants upfront what they need. Use captions, clear timings, and simple invites that reduce anxiety. - Pricing perspective
A 60-minute session is a “one-hit wonder”: fun, but no behaviour change. Charge accordingly. A 90-minute+ format lets you build real transformation.
Framework > Freestyle
