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Provence, France
43 Posts

Lucy Werner

Founder of Hype Yourself. Co-founder of three children. Author of three books. Helping self-employed folk Get Seen & Get Paid.

Lucy Werner

26 Opportunities: Press, Podcasts & Speaking

A list of brand, creator, writing, podcast and newsletter opportunities for self-employed, small businesses and freelancers.
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Lucy Werner

When the pitch doesn't land

Today, I want to talk about the lesser-spotted pitch “fails.” And why, just because a pitch doesn’t land, doesn’t mean you should bin it.
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Lucy Werner

Hype & Seek🧵 (Share your wins + Ask Me Anything)

Hype & Seek🧵 (Share your wins + Ask Me Anything) February live class Q&A replay
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Lucy Werner

The Hype Monthly Edit - February 2026

PR tips, inspiration and opportunities for self-employed folks.
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Lucy Werner

#008: Do you actually need to be pitching to press right now?

If you need to make sales focusing on press is not the wisest move. Authority and reputation, yes. Immediate sales, rarely.
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Lucy Werner

Lucy's Corner: Cooking up a PR moment

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Lucy Werner

🧵Ask me anything thread 🧶

Got a question for me? Want to share something with The Hype crew. Meet me in the comments.
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Lucy Werner ⸱ Holly Stars

If You Can’t Get Booked, Build the Stage

Holly Stars knows a thing about hype
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Lucy Werner

💌If your newsletter momentum has stalled, this is for you

FREE online accountability class. Tuesday 3rd February 2026.
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Lucy Werner

The Pitch Perfect live class replay (plus what to do next)

Replay of the pitching live class.
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Lucy Werner

💾 #007:What are the different types of journalists we can pitch to?

💾 #007:What are the different types of journalists we can pitch to?
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Lucy Werner

The Hype Monthly Edit - January 2026

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