Lucy Werner

A clarity check-in for creatives, freelancers and small business owners

Submissions needed for Christmas Gift Guides / Listicles and dates for your diary 2026.

A couple of weeks ago a friend sent me a voice note asking me why I was sharing my goal of 1,000 paid readers. This is why I set myself up publicly like that, and how it helps me hype myself.

Today, I wanted to talk about how we came up with the colour palette and why I use visual buckets to hype myself.

This week is about a new kind of visibility: 👉 Not just how people find you, but how AI finds you.

This week, we were joined by senior Forbes contributor and Founder of Coachvox, Jodie Cook, to learn how we can improve our pitching to Forbes. Top Takeaways from Jodie 1. “Ask audacious questions and then stay quiet until they answer.” On the day of our recording, Jodie was appearing as

Why sharing your boring bits can lead to the most success at getting seen and getting paid.

This is a chance to say hello, find your bearings, and share what you’re working on next.

Hiya 🌊 If you’ve just joined, welcome, welcome! Below are answers to the most common member questions. Think of this as your friendly guide to how everything works now. 👋 Who are you, Lucy? Hi, I’m Lucy Werner — writer, strategist and founder of Hype Yourself. For over twenty years, I’

🏡 December Live Class December Live Class - 11th December. PR Year in Review and Live Lab Q&A Dec 11, 2025 01:00 PM London, 02:00 CET, 08:00 NYC