Lucy Werner

Lucy Werner

Beauty in the boring

Why sharing your boring bits can lead to the most success at getting seen and getting paid.

9 Nov 2025

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Prompt ⸱ Lucy Werner

📝 Hype notes #002: Do you do this regularly?

Before anyone hires, books, or collaborates with you — they Google you. Here’s how to take control of what they find (and make Google work a little harder for you).

2 Nov 2025

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Lucy Werner

Come and sit with us

This is a chance to say hello, find your bearings, and share what you’re working on next.

29 Oct 2025

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Lucy Werner

Hiya 🌊 If you’ve just joined, welcome, welcome! Below are answers to the most common member questions. Think of this as your friendly guide to how everything works now. 👋 Who are you, Lucy? Hi, I’m Lucy Werner — writer, strategist and founder of Hype Yourself. For over twenty years, I’

29 Oct 2025

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Lucy Werner

🎥 Live Classes & Replays – find details of upcoming sessions and watch past ones

🏡 December Live Class December Live Class - 11th December. PR Year in Review and Live Lab Q&A Dec 11, 2025 01:00 PM London, 02:00 CET, 08:00 NYC

29 Oct 2025

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Lucy Werner

Notes: Why you need to share more than your expertise

26 Oct 2025

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Lucy Werner

How to get into Freelancer magazine with editor Sophie Cross

Ever wondered what it takes to get featured in Freelance Magazine — or even create your own print publication from scratch?

20 Oct 2025

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Prompt ⸱ Lucy Werner

📝 Hype notes #001: Can press find you?

Was I ready? No. But I had to get off Substack before my two-year anniversary. And I my business coach reminded me on our monthly call: "Perfection is protection."

19 Oct 2025

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Newsletter ⸱ Lucy Werner

I've moved house

I wanted you (my paid readers) to be the first to know that after a lot of thought (and tech headaches), I’ve officially moved Hype Yourself from Substack over to Ghost.

16 Oct 2025

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