Lucy Werner

You don’t build a media list to collect names, you build it to make smarter decisions about where and how you pitch.

Eleanor Tweddell shares her story on the hidden opportunity that rejection gave her.

Some bits behind the scenes of building The Hype in 2025 and a look ahead at changes for you in 2026.

What we can learn from Adobe Creative Trends as self-employed folks.

I’ll be honest. I don’t always make space for chatting to people just because.

A monthly round-up from the best of The Hype and a bunch of new ways to help you Get Seen & Get Paid.

I’ve spent most of this year giving you live classes, prompts, directories and essays to help you hype yourself. But I don’t think that right now you need more to do....

Manifesto for hyping in 2026: A reminder of some of my favourite catchphrases and lessons I’ve learned the hard way.

In this short micro-class, we’ll take a simple look back at your 2025 PR efforts and set a few visibility goals for 2026. Light reflection to help you move into the new year with focus. Followed by a Q&A with paid readers.