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Provence, France
62 Posts

Lucy Werner

Founder of Hype Yourself. Co-founder of three children. Author of three books. Helping self-employed folk Get Seen & Get Paid.

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Lucy Werner

Lucy's Corner: Cooking up a PR moment

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Lucy Werner

🧵Ask me anything thread 🧶

Got a question for me? Want to share something with The Hype crew. Meet me in the comments.
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Lucy Werner ⸱ Holly Stars

If You Can’t Get Booked, Build the Stage

Holly Stars knows a thing about hype
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Lucy Werner

💌If your newsletter momentum has stalled, this is for you

FREE online accountability class. Tuesday 3rd February 2026.
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Lucy Werner

The Pitch Perfect live class replay (plus what to do next)

Replay of the pitching live class.
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Lucy Werner

💾 #007:What are the different types of journalists we can pitch to?

💾 #007:What are the different types of journalists we can pitch to?
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Lucy Werner

The Hype Monthly Edit - January 2026

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Lucy Werner

#006 - The humble media list

You don’t build a media list to collect names, you build it to make smarter decisions about where and how you pitch.
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Lucy Werner

The Art of Embracing Rejection

Eleanor Tweddell shares her story on the hidden opportunity that rejection gave her.
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Lucy Werner

👀See you tomorrow? (And register for January pitching class)

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Resources ⸱ Lucy Werner

🎁 It's my birthday so I made you a planning gift

A PDF of hundreds of key calendar dates.
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Lucy Werner

Some bits behind the hype

Some bits behind the scenes of building The Hype in 2025 and a look ahead at changes for you in 2026.
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