This month's live class featured Pinterest and SEO specialist Trona Freeman.
I've been sleeping on Pinterest to hype myself despite the fact that if someone searches for me online, some things I posted on Pinterest five years back when I dabbled come up top.
Trona has spent almost seven years helping businesses use Pinterest as a marketing channel and shared a practical session on how creators, freelancers, writers and service-based businesses can use it to drive visibility and traffic without needing to be part of
📌 Before you dive into the replay, drop a link to your Pinterest profile or a board you're working on in the comments below.
Catch the replay to learn:
• how Pinterest users actually search and discover content
• simple ways to use Pinterest if you sell services, expertise or information rather than products
• how to find keywords and trends directly on Pinterest
• practical tips for creating boards, pins and content that get found
Top takeaways:
Pinterest is a search engine, not a social network
One of the biggest mindset shifts from the session. People aren't primarily going to Pinterest to chat or scroll. They're searching for ideas and solutions, which means your content can continue working long after you've posted it.
You don't need to create more content
Trona repeatedly encouraged people to repurpose what already exists. Blog posts, newsletters, articles, videos and Instagram content can all be reshaped into Pinterest pins rather than creating something entirely new.
Keywords matter more than followers
Pinterest is driven by search. Understanding the words people are already typing into Pinterest is often more important than building a huge audience. The search bar itself can tell you a lot about what people are looking for.
Your boards are doing more work than you think
Board titles and descriptions help Pinterest understand what your content is about. A well-organised board can help your pins get discovered by the right people.
Service businesses can absolutely use Pinterest
A question that came up repeatedly throughout the session. You don't need a physical product. Writers, consultants, coaches, publishers, educators and newsletter creators can all use Pinterest to share ideas, articles, lead magnets and resources that bring people into their world.
Think journey, not traffic
Getting someone off Pinterest is only half the job. The page they land on should make it obvious what to do next, whether that's joining a newsletter, downloading a resource, joining a waitlist or working with you.
Consistency beats volume
The advice was surprisingly reassuring. Rather than posting dozens of pins a day, Trona suggested focusing on creating useful, relevant content consistently and helping Pinterest understand what you do.
Work with Trona
Trona is currently building her Introduction to Pinterest course and has a waitlist open now.
Instagram | Website | Waitlist | Pinterest
Watch the replay here:
