I wrote a version of this for Writing Co-Operative, a Medium publication in 2022. I found myself talking about this article in a live session for Alex Merry's Mic Drop this week. One of my other tips was to repeat yourself. repeat yourself.
This is an updated version of the article. But I also wanted to start with what happened since I wrote this.
That's funnily enough how I became connected with Alex, who promptly booked me for a one-to-one and talked about it being good which led to me selling out all my one-to-one packages for that quarter.
Amber from PepTalk also heard that podcast and booked me for some work with them.
That one article ➡️ one podcast ➡️ corporate training booking ➡️ one-to-ones ＝ over £10,000 in revenue. I've only made £15,000 from all three books in six years, so the ROI on that piece was good.
I've always set an outrageous goal in public and been really transparent about whether I achieved it or not.
The gap between the super rich and those struggling to get food on the table is even bigger. It's the same in small business. I want to always share the blueprints where I can to help send the lift back down to you all.
Scroll to the bottom for my trend watch barometer Good Week / Bad Week and don't forget to look at the weekly hype sightings for press opps and call outs I've seen in the last week as well as some great freebies our members are up to!
Let's get back to that update piece.
Keep on hyping.
Lucy x
P.S. Don't forget to register for our live class on books with Steph Caswell happening Tuesday! (Yes there is a replay for paid readers)
Me and my co-author of Brand Yourself / co-founder of my children
Becoming a Sunday Times Bestselling author has other benefits than stroking your ego (although it's good for that too).
It opens the door to more press opportunities, you can put the banner on your book cover and marketing materials.
It gives you kudos that helps you sell more books, reach a bigger audience and drive awareness of the products and services that you sell.
I’m with a smaller independent UK publisher, so aiming high to be on a bestseller list felt like a fast track way to catapult my sales. With an end goal in mind, it also gave me something to share with my audience to incentivise them to support me as a small player to hit a big-time list.
What I know about getting on the Sunday Times Business Bestseller list.
Having studied the monthly columns, I discovered that they take the data from the previous month's Nielsen Bookscan.
That meant I needed to sell at least
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