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Lucy Werner

010: One way to use a national newswire

About that time I made a vegan fish & chip shop go viral on TV stations...
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Lucy Werner

My worst personality traits are my best work skills

When you feel like it the least, is probably when you need to promote that thing the most. Your invitation to come and spend time with me in France.
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Lucy Werner ⸱ Steve Folland

Reader Spotlight: How to be a great podcast guest (with Steve Folland)

How to be a great podcast guest with Steve Folland
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Lucy Werner

26 Opportunities: Press, Podcasts & Speaking

A list of brand, creator, writing, podcast and newsletter opportunities for self-employed, small businesses and freelancers.
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Lucy Werner

#009: When the pitch doesn't land

Today, I want to talk about the lesser-spotted pitch “fails.” And why, just because a pitch doesn’t land, doesn’t mean you should bin it.
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Lucy Werner

Hype & Seek🧵 (Share your wins + Ask Me Anything)

Hype & Seek🧵 (Share your wins + Ask Me Anything) February live class Q&A replay
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Lucy Werner

The Hype Monthly Edit - February 2026

PR tips, inspiration and opportunities for self-employed folks.
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Lucy Werner

#008: Do you actually need to be pitching to press right now?

If you need to make sales focusing on press is not the wisest move. Authority and reputation, yes. Immediate sales, rarely.
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Lucy Werner

Lucy's Corner: Cooking up a PR moment

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Lucy Werner

🧵Ask me anything thread 🧶

Got a question for me? Want to share something with The Hype crew. Meet me in the comments.
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Lucy Werner ⸱ Holly Stars

If You Can’t Get Booked, Build the Stage

Holly Stars knows a thing about hype
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Lucy Werner

💌If your newsletter momentum has stalled, this is for you

FREE online accountability class. Tuesday 3rd February 2026.
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