Lucy Werner

Things I'm thinking about for 2026

Iโ€™ve spent most of this year giving you live classes, prompts, directories and essays to help you hype yourself. But I donโ€™t think that right now you need more to do....
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Lucy Werner

Manifesto for hyping in 2026

Manifesto for hyping in 2026: A reminder of some of my favourite catchphrases and lessons Iโ€™ve learned the hard way.
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Lucy Werner

๐Ÿ“น REPLAY: PR Goals for 2026

In this short micro-class, weโ€™ll take a simple look back at your 2025 PR efforts and set a few visibility goals for 2026. Light reflection to help you move into the new year with focus. Followed by a Q&A with paid readers.
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Lucy Werner

TOP 11 BOOKS FOR CREATIVES & SELF-EMPLOYED FOLK

Discover the 11 best books for creatives, freelancers and small business owners. From branding and PR to productivity, wellness and communication.
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Lucy Werner

๐Ÿš€ DECEMBER OPPORTUNITIES DIRECTORY

25 PR, writing, speaking, podcast + visibility opportunities for freelancers, creatives and small business owners.
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Lucy Werner

๐Ÿ’ฐHype Notes #004: Does your audience know what you are selling?

A clarity check-in for creatives, freelancers and small business owners
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Lucy Werner

Want to be featured ๐ŸŽ„? And some dates for your diary ๐Ÿ“…

Submissions needed for Christmas Gift Guides / Listicles and dates for your diary 2026.
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Lucy Werner

Why I share outrageous goals in public

A couple of weeks ago a friend sent me a voice note asking me why I was sharing my goal of 1,000 paid readers. This is why I set myself up publicly like that, and how it helps me hype myself.
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Lucy Werner

The Secret Colour-Coding System I Use to Hype Myself

Today, I wanted to talk about how we came up with the colour palette and why I use visual buckets to hype myself.
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Newsletter ⸱ Lucy Werner

๐Ÿ—ž๏ธ The Hype Monthly Edit โ€” November

A monthly round-up from the best of The Hype and a bunch of new ways to help you Get Seen & Get Paid.
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Lucy Werner

๐Ÿค– Hype Notes #003: How to Be the Name ChatGPT Mentions Next

This week is about a new kind of visibility: ๐Ÿ‘‰ Not just how people find you, but how AI finds you.
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Lucy Werner

๐Ÿ“น Replay: Pitching to Forbes with Jodie Cook

This week, we were joined by senior Forbes contributor and Founder of Coachvox, Jodie Cook, to learn how we can improve our pitching to Forbes. Top Takeaways from Jodie 1. โ€œAsk audacious questions and then stay quiet until they answer.โ€ On the day of our recording, Jodie was appearing as
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