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Lucy Werner

#008: Do you actually need to be pitching to press right now?

If you need to make sales focusing on press is not the wisest move. Authority and reputation, yes. Immediate sales, rarely.
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Lucy Werner

Lucy's Corner: Cooking up a PR moment

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Lucy Werner

🧵Ask me anything thread 🧶

Got a question for me? Want to share something with The Hype crew. Meet me in the comments.
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Lucy Werner ⸱ Holly Stars

If You Can’t Get Booked, Build the Stage

Holly Stars knows a thing about hype
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Lucy Werner

💌If your newsletter momentum has stalled, this is for you

FREE online accountability class. Tuesday 3rd February 2026.
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Lucy Werner

The Pitch Perfect live class replay (plus what to do next)

Replay of the pitching live class.
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Lucy Werner

💾 #007:What are the different types of journalists we can pitch to?

💾 #007:What are the different types of journalists we can pitch to?
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Lucy Werner

The Hype Monthly Edit - January 2026

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Lucy Werner

#006 - The humble media list

You don’t build a media list to collect names, you build it to make smarter decisions about where and how you pitch.
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Lucy Werner

The Art of Embracing Rejection

Eleanor Tweddell shares her story on the hidden opportunity that rejection gave her.
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Lucy Werner

👀See you tomorrow? (And register for January pitching class)

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Resources ⸱ Lucy Werner

🎁 It's my birthday so I made you a planning gift

A PDF of hundreds of key calendar dates.
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