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Lucy Werner

πŸ“Ή Replay: Pitching to Forbes with Jodie Cook

This week, we were joined by senior Forbes contributor and Founder of Coachvox, Jodie Cook, to learn how we can improve our pitching to Forbes. Top Takeaways from Jodie 1. β€œAsk audacious questions and then stay quiet until they answer.” On the day of our recording, Jodie was appearing as
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Lucy Werner

Beauty in the boring

Why sharing your boring bits can lead to the most success at getting seen and getting paid.
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Prompt Lucy Werner

πŸ“ Hype notes #002: Do you do this regularly?

Before anyone hires, books, or collaborates with you β€” they Google you. Here’s how to take control of what they find (and make Google work a little harder for you).
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Lucy Werner

Come and sit with us

This is a chance to say hello, find your bearings, and share what you’re working on next.
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Lucy Werner

πŸ’¬ The Hype Yourself FAQs

Hiya 🌊 If you’ve just joined, welcome, welcome! Below are answers to the most common member questions. Think of this as your friendly guide to how everything works now. πŸ‘‹ Who are you, Lucy? Hi, I’m Lucy Werner β€” writer, strategist and founder of Hype Yourself. For over twenty years, I’
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Lucy Werner

πŸŽ₯ Live Classes & Replays – find details of upcoming sessions and watch past ones

🎁 January Birthday Open House πŸŽ‰ A January informal get together to connect with the community and kickstart our hype year. Jan 8th, 2026 7:00 PM London, 08:00 PM CET, 02:00 PM NYC
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Lucy Werner

How to get into Freelancer magazine with editor Sophie Cross

Ever wondered what it takes to get featured in Freelance Magazine β€” or even create your own print publication from scratch?
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Prompt Lucy Werner

πŸ“ Hype notes #001: Can press find you?

Was I ready? No. But I had to get off Substack before my two-year anniversary. And I my business coach reminded me on our monthly call: "Perfection is protection."
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Newsletter Lucy Werner

I've moved house

I wanted you (my paid readers) to be the first to know that after a lot of thought (and tech headaches), I’ve officially moved Hype Yourself from Substack over to Ghost.
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Newsletter Lucy Werner

Your permission slip to promote what you sell

"When you feel like promoting yourself the least, is probably when you need to do it the most."
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Podcast Lucy Werner

Replay: LIVE LAB PR Q&A

What the newsletter members are asking this month.
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